Join me in the doughnut
shop as I walk you through the doughnut making process, step-by-step. You will feel you are working with me
side-by-side while we create a yeast and cake doughnut line, second to
This can be found on a two-disc, four-hour, step-by-step doughnut making training
course DVD and its companion bounded book Doughnut Business Formula. This 242-page book is a step-by-step guide to starting your own
profitable business selling doughnuts!
Learn how-to make 35 cake and yeast doughnuts by scratch!
You will learn about traditional doughnuts,
specialty doughnuts, unique doughnuts, fillings, toppings & decorating lost over time! Learn how to make
authentic doughnuts by scratch, provided to you by the most experienced independent consultant in the
My name is Ed Chastain and my brother and I (Lester)
have a combined 35 years of experience making and creating handmade doughnuts by scratch in our doughnut shop and a
variety of bakeries, constantly testing and perfecting the doughnut making art. I started making doughnuts at age
15 in my uncle’s bakery.
Our objective: to provide quality information and valuable training about
the doughnut business so your only option isn’t just to open a doughnut franchise.
The advanced doughnut training course represents doughnut making at its best! It’s
a trade you can easily learn and apply at fairs, carnivals, special events, or at your own highly profitable
doughnut shop or doughnut wholesale business.
About The Doughnut Training
In the DVD instructional I demonstrate my most guarded doughnut making
methods, providing instruction on how to make traditional, unique, and even lost-to-history doughnuts,
fillings, and toppings (like my special chocolate and white raised cinnamon twist, which, in my shop, outsells
every other doughnut I have.).
Everything is covered — from raw ingredients, to batching
your doughnut brew, to mixing, floor time, fermentation, loafing, doughnut making methods & techniques,
proofing, frying, finishing, icing, and decorating.
The doughnut recipes are provided in the doughnut shop
formula book that are demonstrated in the above advanced doughnut training DVDS.
The above 1 minute donut making video does not represent DVD
Over 35 Minutes Of Complete Equipment Training And Trouble
Shooting With Belshaw Doughnut Making Equipment.
Over 2½ Hours Of Making Doughnuts On The Bakers Table By
Over 45 Minutes Of Complete Doughnut Finishing, Icing And Decorating And
Doughnuts Demonstrated In The
Advanced Doughnut Training Course
#1: Sweet Roll Training and Breakfast Croissant with the purchase of Advanced Doughnut Training Course.
About The Doughnut Business Formula Book
In my accompanying bounded book Doughnut business
Formula, I completely (step-by-step) explain the process of creating raised yeast and cake doughnuts (Based On
doughnuts Demonstrated In DVD) and offer my personal tips, doughnut calculation formulas, and authentic doughnut
recipe cards that passed down to me by old-time bakers of yesteryear. There’s also a universal cake doughnut recipe
and instructions on how to adapt it to make a virtually endless array of doughnuts.
Also included are proven recipes for icings, fillings, toppings and much, much more.
Everything is covered: doughnut shop layout, equipment used, automated doughnut makers, doughnut recipes, doughnut
premixes and doughnut making methods.
The Doughnut business Formula book also provides
materials to start up the “business” part of your doughnut business, such as shop floor plans,
places to find used doughnut equipment, kitchen equipment fabrication instructions, and advice on how to manage
contractors, all with the idea of saving you time and money.
So How Will My Book And Videos Help
The Doughnut Business Formula bounded book complements
the advanced doughnut training course and answers important questions to help
you start and operate a successful business making and selling doughnuts.
Doughnut Business Formula
Table Of Contents
Chapter 1.) Beginning Doughnut
This comprehensive chapter tells you about all the ingredients needed to make
doughnuts from scratch. We begin by listing the ingredients needed for yeast and cake doughnut recipes. Learn how
to cook with flours, sugars and oils. We then explain the method to successfully make pour batters and soft doughs
for superior yeast and cake doughnut. We finish with a chapter on modifying existing recipes to make your very own
kind of doughnuts.
This preparatory chapter will help you utilize chapter 2 (Advanced Yeast &
Cake Doughnut Making Techniques.).
Make delicious doughnuts by learning the fundamentals of mixing
Chapter 2.) Advanced Yeast & Cake Doughnut Making Methods and Techniques
Utilizing my twenty-years of doughnut making experience, we continue our journey
with advanced yeast doughnut making methods (recipe included). The advanced doughnut making course on DVDS
clarifies and complements this specific chapter.
We explain in an easy to understand step-by-step process about everything you need
to know to make yeast and follow cake doughnut recipes from scratch. We also offer personal tips, donut calculation
formulas and recipes passed down to me by some old-time bakers.
Also included are resources to acquire ingredients and donut equipment with common
prices and excellent donut icing, topping and filling recipes. Everythingyou need to operate your own donut shop is covered, including store layout, automated donut
makers, recipes, premixes, and baking and frying methods.
Chapter 3.) Seventy-Five Most Popular Questions Pertaining To the Doughnut
A compilation of donut making tips, advice and business insights we handpicked
from 2000+ ideas from our 35 years of experience in the industry.
Chapter 4.) Doughnut Business (Past and Present)
The book starts with an in-depth analysis of the doughnut business derived from
the author’s 35 years of business experience and complemented with four months of research.
You will learn about the doughnut industry, interoperations, the doughnut shop
owner mindset, the doughnut maker, the counter person and the doughnut connoisseur.
Chapter 5.) Doughnut Wholesale Business
The book explains how to successfully acquire daily contractual doughnut wholesale
accounts and avoid costly mistakes. In addition, it tells about the specific equipment you need based on your own
particular requirements and what kind of doughnut business you hope to have.
Chapter 6.) Learn How to Start a Profitable Mobile Doughnut Concession
Yes, that's right! Learn the secrets of booking hugely profitable events,
including state fairs, festivals, concerts and carnivals. The book explains what you need to know before you
approach event managersis all based on the seven critical factors a
signature food item must meet.
I then generously share a specialty doughnut line, based on the seven critical
factors a signature food item must meet. A doughnut line made in multiple varieties to almost guarantee successful
booking of events. The book offers the best doughnut business advice money can buy. No other book provides such
Chapter 7.) Identifying the Ideal Doughnut Shop Location
The Doughnut Business Formula describes an ideal location for your new business,
along with places to avoid. But that's not all. The book also provides detailed information about identifying and
understanding how to rent or purchase a business location. It informs you about determining a community’s wants and
needs. And about identifying and fulfilling a particular doughnut niche.
Chapter 8.) Marketing The Doughnut Business
Products that go together, sell well together. The chapter on marketing is very
useful. In easy to understand language it explains how to up-sell and cross-sell related products that sell well
together with doughnuts. But that’s not all. Not even close.
We continue our journey with an in-depth approach to marketing specialty,
theme-based, holiday and character-based doughnuts. In addition, we provide an in depth assessment of current
developments of related products, including coffee, espresso and cupcakes to complement your doughnut shop and
boost your PROFITS. Everything you need to know is covered!
9.) Acquiring Free Media For The Grand Opening
New businesses require advanced advertising, marketing, branding and promotion.
You will be SHOCKED when you discover our method of attracting free media publicity for your business’ grand
opening. The media will be attracted to your grand opening like moths to a fire.
Chapter 10.) Acquire Free Bakery Related Equipment
We inform you of proven methods of acquiring many kinds of free bakery equipment,
including display cases, espresso machines and coffee brewers. But it doesn't stop there! You will be armed with
our insights to capturing discounts from local ingredient suppliers and negotiating lower prices on bulk
And there’s so much more we tell you about,
26 proven and tested doughnut Recipes, Icings and
Simple Yeast Donut Recipe -Page187
Pumpkin Cake Donut Recipe -Page192
Apple Cider Donut Recipe -Page194
Buttermilk Cake Donut Recipe
Cake donut trouble shooting with Belshaw type B
Common ingredients for donut icings and glazes and why.
Donut Icings, Glazes and
Traditional Donut Glaze
White Donut Icing -Page205
Vanilla Butter Cream Filling
Maple Icing -Page206
Chocolate Icing -Page206
Mocha Cream Filling -Page207
Cherry & Blueberry Icings
Secret Donut Toppings
French Filling -Page208
Vanilla Sugar -Page208
Bonus #2 with the purchase
of Advanced Doughnut Training
Start-up Guide Book.
To complement the advanced doughnut training course. You also will receive my new 38
page Ebook Doughnut Business Start-up Formula. A complete start-up business guide book
I wrote based on real world experience in the doughnut/coffee industry:
Lease negotiation from A to Z
Sample lease negotiation
Letter of intent to lease
Buying an established or failing shop
Business Plan Development
The above information is completely separate from the doughnut
business formula bounded book. This Ebook alone is priceless!!!
1 Year Free Access To The Proof And Bake Club
(Support Forum) with the purchase of Advanced Doughnut Training
proof and bake club is my vision to bring bakers together of any skill level from around the globe; by
providing a private members only community within a "dynamic" communication web site. Doughnut course members
of the club can connect and network with bakery owners, expert bakers and hobbyist bakers from around the
globe, with LIVE streaming video chat, forum!
The proof and bake club represents a community of like minded people-whereby you can
ask baking and doughnut business related questions, answered by experts for a recipe too success!
SAVE MONEY- SAVE TIME
- HAVE FUN- START NOW
In all honesty, I know that there is true business opportunity in doughnuts! If
you’re interested in learning complete doughnut making methods and techniques, the advanced doughnut training
course represents donut making at its best!
The course includes all of the above information, provided to you by the most experienced
independent consultant in the industry. And, as stated, doughnut recipe email consultation with me are
included in the program. What’s the cost? Less than the price of a couple of tables and chairs for your new
The course includes, The Doughnut Training DVDS &
Doughnut Business Formula bounded book delivered to your door step, free doughnut recipe consultation and
access to The Proof And Bake Club, assisting you long after your purchase.
You’re investing in your future and you’re paying for knowledge derived
from two decades of proven experience.
The choice is yours: Waste weeks or months in "research" and thousands of dollars
on mistakes, or get ALL the above information in this program right now, Today!
INSTANT ACCESS!Gain instant access
to the above AdvancedDoughnut
This is what you will receive
with the order of the Advanced Donut Training Course...
Two-disc, four-hour, step-by-step doughnut making training course
Companion bounded book
Doughnut Business Formula. This 242-page book is a step-by-step guide to starting your own profitable business
Doughnut business start-up guide book. This
ebook complements and clarifies the doughnut shop business plan and doughnut business formula bounded
The proof and bake club support forum.
Guarantee with ABSOLUTELY NO EXCLUSIONS for 90 days! If for ANY REASON you are not 100% satisfied with your
ADVANCED DOUGHNUT TRAINING COURSE , I will promptly refund your money with NO QUESTIONS ASKED! This offer lasts for
a full 90 days.
is a secure online processor for thousands of suppliers on the Internet.
When you're ready to make a purchase, you are seamlessly connected to a secure online transaction system
to complete your order with a credit and/or debit card of your
When you place a order for one of my donut training DVDS/books. You will
immediately receive a email from me with complete information pertaining to your order.
Payment Option 1.
You will receive the DVDS and Bounded book in 5-7
All course materials areInstant Download
Includes The Advanced Doughnut Training Course (Four Hour,
2 Disc DVD Set).
The Doughnut Business Formula Bounded Book (242
Doughnut business start-up guide eBook.
You will receive the DVDS and Bounded book in 5-7 business
All course materials areInstant Download
Consider upgrading your order to include all of the above
3 hours consulatation
The doughnut shop business plan formula Ebook.
Espresso business formula Ebook.
The Above complete
Advanced Donut Training & Business
Course & 3
Hours Doughnut Business
Includes all bonus ebooks and 3 hours one-on-one