Join me in the doughnut shop as I walk you through the doughnut making process,
step-by-step. You will feel you are working with me side-by-side while we create a yeast and cake
doughnut line, second to none!
This can be found on a two-disc, four-hour, step-by-step doughnut
making training course DVD and its companion hardbound book Doughnut Business Formula. This 242-page book is a step-by-step guide to
starting your own profitable business selling doughnuts!
Learn how to make 35 cake and yeast doughnuts by scratch with 220
minutes of 1-on-1 doughnut training. You will learn about traditional doughnuts, specialty
doughnuts, unique doughnuts, fillings, toppings & decorating lost over time! Learn how to make authentic
doughnuts by scratch, provided to you by the most experienced independent consultant in the
Learn how-to make 35 cake and yeast doughnuts byscratch!
You will learn about traditional doughnuts, specialty doughnuts,
unique doughnuts, fillings, toppings & decorating lost over time! Learn how to make authentic doughnuts by
scratch, provided to you by the most experienced independent consultant in the industry.
My name is Ed Chastain and my brother and I (Lester) have
a combined 35 years of experience making and creating handmade doughnuts
by scratch in our doughnut shop and a variety of bakeries, constantly testing and perfecting
the doughnut making art. I started making doughnuts at age 15 in my uncle’s bakery.
Our objective: to provide quality information and valuable training about the
doughnut business so your only option isn’t just to open a doughnut franchise and use the company's baking methods.
Instead, we demonstrate expert doughnut making techniques for both yeast and cake doughnuts.
The advanced doughnut training course represents doughnut making at its best! It’s
a trade you can easily learn and apply at fairs, carnivals, special events, or at your own highly profitable
doughnut shop or wholesale business.
A Professional doughnut Line, Taught By An Expert!
In the DVD instructional I demonstrate my most guarded doughnut making
methods, providing instruction on how to make traditional, unique, and even lost-to-history doughnuts,
fillings, and toppings (like my special chocolate and white raised cinnamon twist, which, in my shop, outsells
every other doughnut I have.).
Everything is covered — from raw ingredients, to batching your doughnut
brew, to mixing, floor time, fermentation, loafing, doughnut making methods & techniques, proofing, frying,
finishing, icing, and decorating.
Over 35 Minutes Of Complete Equipment Training And Trouble
Shooting With Belshaw Doughnut Making Equipment.
Over 2½ Hours Of Making Doughnuts On The Bakers Table By
Over 45 Minutes Of Complete Doughnut Finishing, Icing And Decorating And
Doughnuts Demonstrated In The Advanced Doughnut Training Course
#1: Sweet Roll Training and Breakfast Croissant with the purchase of Advanced Doughnut Training Course.
About The Doughnut Business Formula Book
In my accompanying book Doughnut business Formula, I
completely (step-by-step) explain the process of creating raised yeast doughnuts (Based On doughnuts Demonstrated
In DVD) and offer my personal tips, doughnut calculation formulas, and authentic doughnut recipe cards that passed
down to me by old-time bakers of yesteryear. There’s also a universal cake doughnut recipe and instructions on how
to adapt it to make a virtually endless array of doughnuts.
Also included are proven recipes for icings, fillings, toppings and much, much more.
Everything is covered: doughnut shop layout, equipment used, automated doughnut makers, doughnut recipes, doughnut
premixes and doughnut making methods.
The Doughnut business Formula book also provides
materials to start up the “business” part of your doughnut business, such as shop floor plans,
places to find used doughnut equipment, kitchen equipment fabrication instructions, and advice on how to manage
contractors, all with the idea of saving you time and money.
So How Will My Book And Videos Help
Business Formula hardbound book complements the advanced doughnut training course and answers
important questions to help you start and operate a successful business making and selling
At a glance... The below is only a fraction of the content found in the table of chapters in my new
book, Doughnut Business Formula (To much to list
Chapter 1.) Beginning Doughnut Recipes
This comprehensive chapter tells you about all the ingredients needed to
make doughnuts from Scratch. We begin by listing the ingredients needed for yeast and cake doughnut
recipes. Learn how to cook with flours, sugars and oils. We then explain the method to successfully make pour
batters and soft doughs for superior yeast and cake doughnut. We finish with a chapter on modifying existing
recipes to make your very own kind of doughnuts.
This preparatory chapter will help you utilize chapter 2 (Advanced Yeast
& Cake Doughnut Making Techniques.).
Make delicious doughnuts by learning the fundamentals of mixing
Chapter 2.) Advanced Yeast & Cake Doughnut Making Methods
Utilizing my twenty-years of doughnut making experience, we continue our
journey with advanced yeast doughnut making methods (recipe included). The advanced doughnut
making course on DVDS clarifies and complements this specific chapter.
We explain in an easy to understand step-by-step process about everything you need
to know to make yeast and follow cake doughnut recipes from scratch. We also offer personal tips, donut
calculation formulas and recipes passed down to me by some old-time bakers.
Also included are resources to acquire ingredients and donut equipment with common
prices and excellent donut icing, topping and filling recipes.Everything
you need to operate your own donut shop is covered, including store layout, automated donut makers, recipes,
premixes, and baking and frying methods.
Chapter 3.) Seventy-Five Most Popular Questions Pertaining
To the Doughnut Business
A compilation of donut making tips, advice and business Insights we handpicked
from 2000+ ideas from our twenty years of experience in the industry.
Chapter 4.) Doughnut Business (Past and
The book starts with an in-depth analysis of the doughnut business derived
from the author’s twenty years of business experience and complemented with four months of research.
You will learn about the doughnut industry, interoperations, the doughnut
shop owner mindset, the doughnut maker, the counter person and the doughnut connoisseur.
Chapter 5.) Doughnut Wholesale Business
The book explains how to successfully acquire daily contractual doughnut wholesale
accounts and avoid costly mistakes. In addition, it tells about the specific equipment you need based on your own
particular requirements and what kind of doughnut business you hope to have.
Chapter 6.) Learn How to Start a Profitable Mobile Doughnut
Yes, that's right! Learn the secrets of booking hugely profitable events,
including state fairs, festivals, concerts and carnivals. The book explains what you need to know before you
approach event managersIt is all based on the seven critical factors a
signature food item must meet.
I then generously share a specialty doughnut line, based on the seven
critical factors a signature food item must meet. A doughnut line made in multiple varieties to almost guarantee
successful booking of events. The book offers the best doughnut business advice money can buy. No other book
provides such valuable advice.
Chapter 7.) Identifying the Ideal Doughnut Shop
The Doughnut Business Formula describes an ideal location for your new business,
along with places to avoid. But that's not all. The book also provides detailed information about identifying and
understanding how to rent or purchase a business location. It informs you about determining a community’s wants and
needs. And about identifying and fulfilling a particular doughnut niche.
Chapter 8.) Marketing the Doughnut Business
Products that go together, sell well together. The chapter on marketing is very
useful. In easy to understand language it explains how to up-sell and cross-sell related products that sell well
together with doughnuts. But that’s not all. Not even close.
We continue our journey with an in-depth approach to marketing specialty,
theme-based, holiday and character-based doughnuts. In addition, we provide an in depth assessment of current
developments of related products, including coffee, espresso and cupcakes to complement your doughnut shop and
boost your PROFITS. Everything you need to know is covered!
Chapter 9.) Acquiring Free Media for the Grand Opening of your
New businesses require advanced advertising, marketing, branding and promotion.
You will be SHOCKED when you discover our method of attracting free media publicity for your business’ grand
opening. The media will be attracted to your grand opening like moths to a fire.
Chapter 10.) Acquire Free Bakery Related
We inform you of proven methods of acquiring many kinds of free bakery equipment,
including display cases, espresso machines and coffee brewers. But it doesn't stop there! You will be armed with
our insights to capturing discounts from local ingredient suppliers and negotiating lower prices on bulk
And there’s so much more we
tell you about, including…
26 proven and tested doughnut Recipes, Icings and
Simple Yeast Donut Recipe -Page187
Pumpkin Cake Donut Recipe -Page192
Apple Cider Donut Recipe -Page194
Buttermilk Cake Donut Recipe
Cake donut trouble shooting with Belshaw type B
Common ingredients for donut icings and glazes and why.
Donut Icings, Glazes and
Traditional Donut Glaze
White Donut Icing -Page205
Vanilla Butter Cream Filling
Maple Icing -Page206
Chocolate Icing -Page206
Mocha Cream Filling -Page207
Cherry & Blueberry Icings
Secret Donut Toppings
French Filling -Page208
Vanilla Sugar -Page208
Bonus #2 with the purchase of Advanced Doughnut Training
(Newly Released For 2015)
Doughnut Business Start-up Guide
To complement the advanced doughnut TRAINING COURSE. You also will
receive my new 38 page Ebook Doughnut Business Start-up Formula. A complete start-up business guide book I wrote
based on real world experience in the doughnut/coffee industry:
Lease negotiation from A to Z
Letter of intent to lease
Buying an established or failing shop
Business Plan Development
The above information is completely separate from the doughnut business formula bounded book. This Ebook alone is
BONUS #3: 1 Year
Free Access To The Proof And Bake Club (Support Forum) with the purchase of Advanced
Doughnut Training Course.
The proof and bake club is my
vision to bring bakers together of any skill level from around the globe; by providing a private members only
community within a "dynamic" communication web site. Doughnut Course Members of the club can connect and
network with bakery owners, expert bakers and hobbyist bakers from around the globe, with LIVE streaming video
chat, forum! The proof and bake club represents a community of like minded people-whereby you can
ask baking and doughnut business related questions, answered by experts for a recipe too
SAVE MONEY- SAVE TIME - HAVE
FUN- START NOW
In all honesty, I know that there is true business opportunity in doughnuts! If
you’re interested in learning complete doughnut making methods and techniques, the advanced doughnut training
course represents doughnut making at its best!
The course includes all of the above information, provided to you by the most experienced
independent consultant in the industry. And, as stated, doughnut recipe email consultation with me are
included in the program. What’s the cost? Less than the price of a couple of tables and chairs for your new
You’re investing in your future and you’re paying for knowledge derived
from two + decades of proven experience.
The choice is yours: Waste weeks or months in "research" and thousands of dollars
on mistakes, or get ALL the above information in this program right now, Today!
instant access to theAdvancedDoughnut TrainingCourse &
books viastreaming video.
This is what you will receive
with the order of the Advanced Donut Training Course...
step-by-step doughnut making training course.
Companion bounded book Doughnut Business
Formula. This 242-page book is a step-by-step guide to starting your own PROFITABLE BUSINESS selling
On-demand video access to the Advanced
Doughnut Training Course via Streaming Video. Doughnut recipe e-mail consultation(Personal one-on-one coaching
available.). No Risk Guarantee with ABSOLUTELY NO
EXCLUSIONS for 90 days! If for ANY REASON you are not 100% satisfied with your ADVANCED DOUGHNUT
TRAINING COURSE , I will promptly refund your money with NO QUESTIONS ASKED! This offer lasts for a full 90
Exclusive Access To Doughnut Equipment Resources 1 Year Free Access To The Proof And Bake Club, (Currently Over 228
is a secure online retailer for thousands of suppliers on the Internet.
When you're ready to make a purchase, you are seamlessly connected to Autherize.net secure online transaction
system to complete your order. For your convenience, we accept credit card and PayPal
When you place a order for my donut training
You will immediately receive a email confirmation of
your order with complete instructions to access online donut training
The Advanced Doughnut Training Course
The Advanced Doughnut Training Course (4 Hour, DVD-2 Disc
The Doughnut Business Formula
Hardbound Book (242 Pages).
Doughnut Business Start-up Formula
1 Year Free Access To The Proof And Bake Club Support Forum.
The above product
includes, free doughnut recipe
your order to include all of the above and...
3 Hours Of Expert Doughnut Business Consultation. The
Consultation Package Includes Telephone, Email And Video Chat. (Learn more)
Industry specific doughnut shop business plan formula ebook.
Espresso business formula ebook.
French doughnut training video course
Doughnut Business Questions And Concerns
What Type Of Doughnut Business To Enter
Doughnut Equipment needed, recommended pricing and assistance acquiring said equipment
Set-up and Layout Of Equipment
Monetizing The Doughnut Business
What Doughnut Line To Implement
Acquiring Contractual Doughnut Wholesale Accounts
Ingredient checklists' with recommended Ingredient suppliers
Doughnut Business Grand Opening
Advertising The Doughnut Business
Theme based doughnut businessess
OR purchase the doughnut business formula book
The Doughnut Business
Formula (hardbound book). This 242-page book is a step-by-step guide to starting your own
profitable business selling donuts!
French Doughnut Training Video Course
French Doughnut Training Video Course
French Doughnut training video course via streaming video.
CD-ROM containing the French Doughnut training course delivered to your door step in 7
French Doughnut Recipe, Icings and recommended Equipment e-Book (PDF) Instant Access.
IMPORTANT NOTE: After you
place an order for the advanced doughnut training course. I will email you a confirmation email pertaning to your
order. Please check your inbox and spam mail and/or junk mail folder, should
the email be filtered into the wronged mail folder, (It happens.). Thank you in advance!
If you prefer to make a payment through Western Union, Money Order or Personal Check for my advance doughnut
training course, please address payment to: Dana Brown 646 SE 8th ST. Toledo, Oregon 97391
Dana Brown has extensive experience with DVD replication and exclusively fulfills my DVD orders, professionally
authored and set to your region for playability. This second party service allows me to focus on what I do best,
DONUTS! -- Ed Chastain Western Union, Money Order or Personal Check payments are ideal for international orders or
customers that prefer an additional payment option. If you chose to wire (Western Union) or mail a payment, do
email me @ firstname.lastname@example.org and confirm your order for my advance
donut training course.
Immediately after order conformation; You will receive a confirmation email from Ed Chastain providing you complete
instructions to access on-demand video of advanced donut training course, donut shop formula (ebook) and access to
the proof and bake club. You will receive the DVD course (professionally set to your region) in 5-7 business days,
(international sales 10-17 business days or sooner.).
International sales are encouraged. DVD discs are set to your region and shipped to any where in the