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1.) Donut Business (Past and Present)
The book starts with an in-depth analysis of the donut business derived from the author’s twenty years of business experience and complemented with four months of research.
You will learn about the donut industry, interoperations, the donut shop owner mindset, the donut maker, the counter person and the donut connoisseur.
2.) Donut Wholesale Business
The book explains how to successfully acquire daily contractual donut wholesale accounts and avoid costly mistakes. In addition, it tells about the specific equipment you need based on your own particular requirements and what kind of donut business you hope to have.
3.) Learn How to Start a Profitable Mobile Donut Concession Business
Yes, that's right! Learn the secrets of booking hugely profitable events, including state fairs, festivals, concerts and carnivals. The book explains what you need to know before you approach event managers.
It is all based on the seven critical factors a signature food item must meet.
The author then generously shares his one of its kind specialty donut line, based on the seven critical factors a signature food item must meet. A donut line made in multiple varieties to almost guarantee successful booking of events. The book offers the best donut business advice money can buy. No other book provides such valuable advice.
4.) Identifying the Ideal Donut Shop Location
The Doughnut Business Formula describes an ideal location for your new business, along with places to avoid. But that's not all. The book also provides detailed information about identifying and understanding how to rent or purchase a business location. It informs you about determining a community’s wants and needs. And about identifying and fulfilling a particular donut niche.
5.) Marketing the Donut Business
Products that go together, sell well together. The chapter on marketing is very useful. In easy to understand language it explains how to up-sell and cross-sell related products that sell well together with donuts. But that’s not all. Not even close.
We continue our journey with an in-depth approach to marketing specialty, theme-based, holiday and character-based donuts. In addition, we provide an in depth assessment of current developments of related products, including coffee, espresso and cupcakes to complement your donut shop and boost your PROFITS. Everything you need to know is covered!
6.) Acquiring Free Media for the Grand Opening of your Donut Business
New businesses require advanced advertising, marketing, branding and promotion. You will be SHOCKED when you discover our method of attracting free media publicity for your business’ grand opening. The media will be attracted to your grand opening like moths to a fire.
And there’s so much more we tell you about, including…
 How to Acquire Free Bakery Related Equipment
Over 20 proven and tested Donut Recipes, Icings and Toppings
Advanced Yeast & Cake Donut Making Methods and Techniques
Seventy-five business and donut making tips and suggestions.
7.) Acquire Free Bakery Related Equipment We inform you of proven methods of acquiring many kinds of free bakery equipment, including display cases, espresso machines and coffee brewers. But it doesn't stop there! You will be armed with our insights to capturing discounts from local ingredient suppliers and negotiating lower prices on bulk orders.
8.) Beginning Donut Recipes
This comprehensive chapter tells you about all the ingredients needed to Make Donuts from Scratch. We begin by listing the ingredients needed for yeast and cake donut recipes. Learn how to cook with flours, sugars and oils. We then explain the method to successfully make pour batters and soft doughs for superior yeast and cake donuts. We finish with a chapter on modifying existing recipes to make your very own kind of donut.
This preparatory chapter will help you utilize chapter 8 (Advanced Yeast & Cake Donut Making Techniques.).
Make delicious donuts by learning the fundamentals of mixing ingredients
9.) Advanced Yeast & Cake Donut Making Methods and Techniques
Utilizing the author’s twenty-years of donut making experience, we continue our journey with a free thirty five minute video of him demonstrating our advanced yeast donut making methods (recipe included). The free video clarifies and complements this specific chapter and represents only a fraction of the Advanced Donut Training Course - 4 hour, 2-Disc DVD Set found on the home page of this web site.
We explain in an easy to understand step-by-step process about everything you need to know to make yeast and follow cake donut recipes from scratch. We also offer personal tips, donut calculation formulas and recipes passed down to me by some old-time bakers. There’s also a universal cake donut recipe and instructions on how to expand it to make a virtually endless array of donut varieties.
Also included are resources to acquire ingredients and donut equipment with common prices and excellent donut icing, topping and filling recipes.
Everything you need to operate your own donut shop is covered, including store layout, automated donut makers, recipes, premixes, and baking and frying methods.
The book also provides materials to help you with the business side of making and selling donuts, including shop floor plans, places to find used donut equipment with recommend pricing, kitchen equipment fabrication instructions for exhaust hood and fire suppression, and advice on how to manage contractors, all with the goal of saving you time and money!
10.) Seventy-Five Most Popular Questions Pertaining To the Donut Business
A compilation of donut making tips, advice and business Insights we handpicked from 2000+ ideas from our twenty years of experience in the industry.
Heck, the above is only a fraction of the content found in my new book, the Doughnut Business Formula.
A Real World Guide Written by a Seasoned Donut Industry Expert
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